![]() "There's no hesitation about rental whatsoever."įinding a dress at Andrea's Vintage Bridal is a "very curated experience," said proprietor Nikolina Erickson-Gunther. "Somebody can come in with a month's notice and walk out with a designer dress," she said. Whether driven by a desire to be sustainable, cost-conscious or to outsmart supply chain issues, rentals are finding their place in the wedding market. In the matrimonial version of the sharing economy, owners get a percentage of the "booking fee" for a dress, which can run from $350 to $750 depending on its design and retail value.Ĭollins said her clients - both the owners who offer their dresses and the brides who rent them - are not a part of the "old mentality around wedding dresses, the 'Oh, I'm going to keep it and I'm going to give it to my daughter.' " The 300-plus gowns at Freya Wilde (which Collins describes as "the Airbnb of wedding dresses") are privately owned. "Post-COVID, it's been crazy," said co-owner Andrea Collins. It was so easy.Īfter 12 years in business, Posh Bridal shifted to selling primarily new sample dresses from designers or other stores, Business, said Suchy, is good.īusiness isn't just good at Freya Wilde, a Minneapolis wedding dress rental shop. "I walked in and I walked out with a dress that same day," she said. The fifth store she tried was Posh Bridal. ![]() She visited four bridal stores, which had wait times ranging from nine to 11 months. She knew it would be hard to get the dress of her dreams with a six-month turnaround. They wanted to have the dresses with them so they could get married in a year - or in a month." "Brides weren't necessarily set on dates and places now. "I noticed women were coming in and wanting to buy dresses off the rack," she said. When the world - and the wedding shops - opened up again, Suchy realized that some brides were shopping for certainty as well as style. But the lockdowns that shuttered shops, churches and most venues caused some couples to cancel and reschedule their weddings once, twice or even three times. Marie Suchy, the owner of Posh Bridal, has witnessed the change firsthand.īefore COVID, the Hopkins-based boutique sold both special-order as well as off-the-rack dresses. That has led to a surge in buying off-the-rack or opting for vintage or rental dresses. They want their dresses and they want them now. Others are frustrated that fallout from the pandemic has made wedding planning a contradiction in terms. ![]() ![]() Those whose weddings are planned for 2023 or 2024 may not mind the wait for a couture gown, custom design or a right-off-the-runway dress. Instead of allowing the typical four to six months for special orders, "We like to play it safe and say six to eight months," said Colby Tredway, CEO and creative director of Ivory Bridal in St. Supply chain issues, rising inflation and a surge in weddings caused by pandemic-related delays have combined to alter how some brides are saying yes to the dress.Ĭustom dresses are now requiring longer lead times. But whether a bride-to-be opts for minimal and modern or vintage-inspired, one of the biggest shifts in wedding dresses may not be the style, but how they're being purchased. Those are just a few of the trends in wedding dresses. More Minnesota brides buy off-the-rack, vintage or rent dresses for the big dayĪsymmetrical hemlines, daring slits, puffy sleeves, flowery fabrics.
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